Demand that firms respect stakeholder rights regardless of the short-term financial outcome. It states that corporate duties must be fulfilled out of absolute moral obligation.
- Categorical Imperative Application: Dictates that corporate policies must follow universal moral laws (e.g., never lying on compliance papers, never exploiting vulnerable labor) regardless of market conditions.
- Duty-Based Priority Overhaul: Rejects the idea that hitting financial targets can justify cutting corner on human rights or environmental safety protocols.
- Non-Negotiable Rights Protection: Treats stakeholder protections (such as data privacy or fair safe working conditions) as non-negotiable rights that cannot be traded away for profit.