Learning Objectives:

  • Analyse the competitive landscape for banking services.

  • Understand the threats posed by disruptive new entrants.

  • Assess the influence of current and emerging technical developments.

2.1 The Evolving Competitive Landscape

The Macquarie University course requires students to “review the competitive landscape for banking services, including those provided by non-bank entities and ‘shadow banks'” . The University of Leeds module examines “the key business policies and strategies” undertaken by banks . The University of Genoa course covers “megatrend and drivers of change: globalisation, regulation, privatisation, technology, changing in customers’ behaviour, ESG” .

2.2 Shadow Banking and Non-Bank Competition

Macquarie University includes “shadow banking” and “peer-to-peer finance” as key topics . Western Sydney University examines “competition and entry barriers to the industry and the arising challenges and opportunities for existing financial services firms” . Shadow banking refers to non-bank financial intermediaries that perform bank-like functions outside the traditional regulatory framework. This competition requires banks to adapt and innovate.

2.3 Digital Transformation and FinTech

The University of Genoa course covers the “impact of technology” on bank performance . Glasgow Caledonian University includes the “effect of FinTech on conventional bank model” in its curriculum . Digital transformation and FinTech innovation present both threats and opportunities for traditional banks.

 

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