Course Overview
The Public Relations and Strategic Communication Program at the London School of Public Relations
is designed to provide comprehensive training in the core principles of public relations, branding, and
communication strategies. It is a highly practical course focusing on both traditional and digital
methods of communication, helping organizations and professionals align their communication goals
with business strategies. Participants will gain expertise in areas such as media relations, crisis
communication, content strategy, and digital communication management. This program blends
theoretical knowledge with real-world application, preparing professionals to navigate the
complexities of modern public relations and strategic communication.
Expected Outcomes
By the end of the course, participants will be able to:
1. Develop and execute strategic communication plans for organizations.
2. Understand the relationship between communication, public relations, and organizational
objectives.
3. Manage media relations and understand how to leverage various platforms for PR.
4. Utilize social media, digital marketing, and new media strategies to enhance communication.
5. Handle crisis communications and improve organizational reputation management.
6. Apply strategic communication techniques in internal and external communication.
7. Build effective communication strategies for public affairs, government relations, and
corporate social responsibility.
8. Implement storytelling techniques to enhance brand and corporate image.
9. Build and maintain strong relationships with key stakeholders, including the media,
customers, and internal teams.