Course Overview:
This comprehensive course is designed to provide participants with a deep understanding of how to
manage stakeholder relationships effectively while integrating key communication strategies. It
covers a wide range of topics, from stakeholder analysis to crisis management and ethical
engagement. Participants will develop practical skills to create communication strategies that
enhance relationships with various stakeholders, including customers, employees, investors,
regulators, and the broader community.
Expected Outcomes: By the end of this course, participants will be able to:
1. Identify and Map Stakeholders: Understand how to identify and prioritize stakeholders using
tools like stakeholder matrices.
2. Develop Engagement Strategies: Create customized engagement strategies for different
types of stakeholders.
3. Effectively Communicate with Stakeholders: Tailor communication strategies to stakeholder
needs and preferences.
4. Handle Crisis Communication: Manage communication during a crisis to maintain
stakeholder trust.
5. Build Long-term Relationships: Foster long-lasting relationships through trust-building
techniques and regular engagement.
6. Measure and Evaluate Communication Effectiveness: Use metrics and feedback
mechanisms to assess the impact of communication efforts.