About Course

COURSE OVERVIEW

International Standards Alignment

Built around digital strategy, transformation, data and analytics, cloud platforms, automation, cybersecurity, customer-centric transformation and innovation. Current digital-transformation programmes emphasize these areas. citeturn0search5turn0search14

Course Rationale

Digital technologies have changed how organizations create value, serve customers, organize work, compete and innovate. Managers need business knowledge combined with digital strategy, data, technology, innovation and responsible governance.

Course Description

Provides comprehensive knowledge of digital business models, transformation, digital marketing, analytics, technology, operations, cybersecurity, entrepreneurship, customer experience, governance and emerging technologies.

Overall Course Goal

To develop competent digital business managers who can plan, implement, evaluate and improve digitally enabled business activities while aligning technology, people, processes and customer value.

Learning Outcomes

Understand and apply meaning, evolution and scope of digital business.
Understand and apply digital transformation fundamentals.
Understand and apply digital marketing strategy.
Understand and apply business data and data-driven decision making.
Understand and apply cloud computing and digital platforms.
Understand and apply digital process management and optimization.
Understand and apply cybersecurity fundamentals for business.
Understand and apply digital opportunity identification.
Understand and apply digital customer experience design.
Understand and apply digital governance and responsible management.

Course Structure

Topic	Major Area
Topic 1	FOUNDATIONS OF DIGITAL BUSINESS
Topic 2	DIGITAL STRATEGY, TRANSFORMATION AND LEADERSHIP
Topic 3	DIGITAL MARKETING AND CUSTOMER ENGAGEMENT
Topic 4	DATA, ANALYTICS AND BUSINESS INTELLIGENCE
Topic 5	DIGITAL TECHNOLOGY AND INFRASTRUCTURE
Topic 6	DIGITAL OPERATIONS, PRODUCTIVITY AND INNOVATION
Topic 7	CYBERSECURITY, RISK AND DIGITAL TRUST
Topic 8	DIGITAL ENTREPRENEURSHIP AND INNOVATION
Topic 9	DIGITAL CUSTOMER EXPERIENCE AND BUSINESS PERFORMANCE
Topic 10	DIGITAL GOVERNANCE, ETHICS AND FUTURE TRENDS

Course Content

TOPIC 1: FOUNDATIONS OF E-COMMERCE AND THE DIGITAL ECONOMY
Topic Summary Topic 1 establishes the foundation for understanding digital business and the rapidly changing environment in which modern organizations operate. It introduces e-commerce as an important component of the wider digital economy and examines how digital technologies have transformed business models, markets, customer relationships and value creation. The topic progresses from the fundamental concepts of e-commerce and the digital economy to the historical evolution of digital commerce, the emergence of digital platforms, marketplace models and broader digital business ecosystems. Learners will examine internationally recognized concepts and frameworks associated with organizations such as the OECD, World Trade Organization (WTO), UN Trade and Development (UNCTAD), International Labour Organization (ILO), World Bank and International Organization for Standardization (ISO). The topic provides the conceptual foundation required for later topics covering digital strategy, digital marketing, customer experience, technology, data, cybersecurity, innovation and digital transformation. Lessons Lesson 1: Introduction to E-Commerce and the Digital Economy Lesson 2: Evolution and Global Growth of E-Commerce Lesson 3: E-Commerce Business Models and Digital Platforms Lesson 4: Digital Marketplaces and Platform Business Models Lesson 5: The E-Commerce Ecosystem and Emerging Trends

LESSON 1.1: INTRODUCTION TO E-COMMERCE AND THE DIGITAL ECONOMY

Diploma in Digital Business Management