Course Overview:
This advanced-level course focuses on mastering complex stakeholder engagement and advanced
communication techniques. It is designed for professionals with foundational knowledge of
stakeholder management who want to deepen their understanding of stakeholder dynamics and
refine their communication strategies. The course focuses on multi-stakeholder environments,
integrating advanced communication tools, crisis management, and sustainable engagement
practices.
Expected Outcomes: Upon completing this course, participants will:
1. Enhance Stakeholder Mapping: Use advanced mapping techniques to handle multi-layered
stakeholder landscapes.
2. Develop Complex Engagement Strategies: Engage with multiple stakeholder groups
simultaneously, managing diverse expectations and interests.
3. Master Crisis Communication: Address high-pressure situations and manage communication
in high-stakes environments.
4. Measure and Optimize Stakeholder Relations: Use advanced metrics to evaluate and
improve stakeholder engagement strategies.
5. Lead Change Through Stakeholder Advocacy: Use stakeholder advocacy as a tool for change
management and corporate social responsibility (CSR) efforts.