Learning Objectives
By the end of this lesson, learners should be able to:
- Explain email automation.
- Identify common automated email workflows.
- Describe customer journey stages.
- Create a basic automated sequence.
4.1 Meaning of Email Automation
Email automation uses software to send emails automatically based on user actions or time triggers.
4.2 Common Automated Emails
|
Automation |
Trigger |
|
Welcome series |
New subscription |
|
Course reminder |
Registration |
|
Abandoned cart |
Cart not completed |
|
Re-engagement |
Inactivity |
|
Birthday email |
Subscriber birthday |
Automation saves time and improves consistency.
4.3 Customer Journey Example
Awareness → Subscription → Welcome Email → Educational Emails → Offer Email → Purchase → Follow-up Email.
4.4 Welcome Email Sequence Example
Email 1
Welcome and introduction.
Email 2
Useful learning resources.
Email 3
Student success story.
Email 4
Course enrollment offer.
4.5 Best Practices
- Send the first email immediately,
- Keep sequences relevant,
- Avoid excessive frequency,
- Monitor engagement.
4.6 Practical Activity
Design a 4-email welcome sequence for new subscribers to a digital marketing course.
Lesson Summary
Email automation delivers timely, relevant communication throughout the customer journey and improves engagement and conversion opportunities.